When we like a post on Facebook or share a post on WhatsApp, visit any website, make online purchases, or watch videos, the variety of activity we do online is recorded, monitored and analysed. So a huge amount of data is collected. Data is also collected swiftly from different sources, for example web, sales, customer contact centre, social media, mobile data and so on.
Big Data analytics is used to give insights that were previously incomprehensible. As more and more people use the Internet, social media, make online purchases, use mobile phones, and are generally more active online, Big data is increasing in volume, variation, velocity, veracity and value in leaps and bounds.
