E-A-T stands for expertise, authoritativeness and trustworthiness. It was introduced in the Search Quality Rater Guidelines by Google. Do note that this SEO interview question is for experts as well as intermediates in the digital marketing field.
Also, briefly explain these terms in the following manner:
- Expertise refers to knowledgeable content in a particular domain/industry written by subject matter experts.
- Authority is gained when more users visit content pieces from a particular website or blog. Users only do that when the content is insightful and fulfils their concerns.
- Trustworthiness is another factor that is evaluated by Google. A reliable piece of information with accurate details is essential for any kind of content to rank.
To mention its importance, you can say that Google does not give any E-A-T score to a website. However, following E-A-T makes it much easier for Google engineers to adjust rankings on the search engine.
