Question

What do Google search algorithms analyse so that a page ranks higher in the SERP?

Answer 1

This SEO interview question is again about your familiarity with Google guidelines. You can start by explaining about five factors. 

• Meaning of your query – Google has language models that can identify the search intent
• Relevance of webpages – When a page contains the same keyword the user types on the Google SERP and it contains relevant keywords related to the focus keyword 
• Quality of content – Google gives importance to the reliability of the web page. That’s why simply stuffing relevant keywords does not work.
• Usability of webpages – This includes page loading speed, the appearance of the webpage on different browsers, etc
• Context and settings – Google algorithms look into the location, search settings and search history of users to show the most appropriate results