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What is an anchor text? Explain the usage of an anchor tag in SEO.

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 It is the clickable text in a hyperlink. It should be relevant to the page linked to, rather than generic text. Anchor text is usually blue and underlined, such as this link to the Anchor text. Anchor text tells search engines and users about the page you’re linking to. It is used to enhance the user experience as it directs the user to the desired area of a webpage. 

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