On-page SEO:
On-page SEO involves optimizing different parts of your website that affect your search engine rankings and off-page optimization. You must continuously revise it if you want to maintain or improve the ranking. The main components of on-page optimization are:
- Title of the page
- High-quality content
- URL structure
- Meta description tag
- Optimized Image with alt tags
- Page Performance
- Internal linking
Off-page SEO:
Off-page SEO focuses on increasing the authority of your domain by getting links from other websites. It depends on another web page to improve your site rankings. The most important off-page ranking factors include:
- Backlinks
- Social bookmarking
- Guest blogging
- Social media engagement
With on-page SEO you have full control, but with off-page SEO you do not have full control because backlinks, reviews, and other off-page SEO factors rely on the behaviour of others. A website must be optimized for both on-page and off-page SEO to rank well.
