Identify and explain the type of pricing method used by the following
companies.
A. Toothcare, a new brand in the field of toothpastes decided to launch
their small packs at a cost of Rs. 5 only which will be sold in the rural
market to capture more market share.
B. Drinko Ltd., decided to sell their new energy drink initially only in
the urban market. The Marketing and Finance team decided together
that 200 ml tetra pack will be sold at Rs. 10 and 1000 ml will be sold
at Rs. 40.
C. Bukno, a startup firm in the field of Artificial Intelligence decided to
sell their voice enabled vacuum cleaner in the market for Rs.1,00,000
for a limited time period to cover the initial research and development
costs.
